Product Camp 2024 – Talks Wrap Up (part 2)

summary, talks

Over the course of the day, we had 28 talks to choose from in our multiple streams. There’s no way to get to everything but we’ve tried to capture some summaries. Thank you to everyone listed here who volunteered to share their knowledge & experience!

Photos by m-, Nigel D’Souza & Shikha Kuckreja.

Generative AI: Friend or Foe?Amir Ansari took a packed room through a lightning masterclass on Generative AI.  Amir gave a comprehensive overview of the foundational concepts of this emerging technology, and discussed the economic benefits for organisations who use it well.  He also covered important ethical considerations, and provided some practical use cases to get people thinking about how Gen AI could be applied in their own organisations.  

“AI is here to stay!  As digital knowledge workers, we need to stay across and skill up so we can use this emerging technology effectively and safely.” Amir Ansari 
 

Mastering your Product Management Skills toThrive in any Organisation – Teresa Huang gave us an enlightening look at organisations in different stages of growth, and the way Product Managers need to respond and adapt in order to be successful.  

In the ‘Wild West’ of startups, Product Managers need to be entrepreneurial and responsive to find product-market fit fast. Scale ups are all about bridging chaos and order in the service of longer-term goals, by fostering a deep understanding of customers and collaboration across the business. Enterprise Product Managers must be able to influence and navigate bureaucracy to ensure the organisation stays connected to the customer problem to solve.  

Teresa shared the way that mindset, influence, and the practice of product management need to be adapted to ensure that as a Product Manager you are able to successfully create value for customers in any business. 

What does Sales Led vs Product Led Actually Mean? Craig Brown from Everest Engineering led a discussion about what these 2 concepts are and how product & sales can come together.

What are some of the things we can do together? Some examples: we can share knowledge with each other, understand each other’s processes, celebrate together, work together to develop a customer onboarding process.

What’s your priority? Kate Edwards-Davis ran a session on the myriad of prioritisation frameworks we can choose from including Buy a Feature, RICE, Kano, Cost of Delay, etc. Everyone jumped into groups to then use 1 of those frameworks on a set of assigned features.

No framework can accommodate the full complexity of the real world – but they are still useful to get started. The discussions you have while stepping through a framework are just as valuable as the results of the prioritiation framework. Everyone agreed there is more value in prioritising as a group than doing it by yourself.


 

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