Transform with product management

by Megan Fisher

For the past two years, Megan has been leading a large transformation program at Sensis. To Megan’s surprise, she found product management tools, skills and experience have been super relevant in managing the corporate transformation.  Summary.


If only I’d had a tardis: Why you shouldn’t rely on time travel to manage your product financials

by Amanda Ralph

Announcing our second keynote speaker, Amanda Ralph – Head of Product at Kinetic Super, will talk us through why understanding your product financials is so fundamental to driving your product in both its strategic and tactical direction. Amanda will cover:

Understanding product value drivers
Translating value drivers into actionable portfolio metrics
Managing your BAU financials
Why good financial management will “buy” you influence and the ability to release value for innovation
It’s not just about shipping your product – why you need to understand P & L Basics



For you, by you

Thanks to our sponsors

Brainmates is an Australian team of talented, passionate Product Managers with hands on experience and a strong grounding in Product Management methodology.

The team deliver Product Management consulting, training, interactive workshops, one-on-one Product Management coaching and Product Management resources to a diverse range of industries and organisations.

Product Anonymous is a free monthly meetup in Melbourne for product managers, product marketers and anyone interested in making great products. Follow us on Twitter (@product_anon) or join our Linkedin or Meetup group. is Australia’s premier online betting company with over 500 employees located in Melbourne, Sydney and Darwin. Through our dedication to providing customers with the best value, entertainment, technology and a superior online experience, we’re the fastest growing bookmaker in the country.

We work in a fast-paced, creative and dynamic environment and value and reward the contribution of our most important asset – our people. So, if you are a digital guru, marketing gun or a Technology superstar, or at the top of your game in your chosen field and love sport, the Internet and having fun then Sportsbet is the place for you!

With seriously nice offices in Melbourne, Sydney and Darwin, Sportsbet is continually on the hunt for the best and brightest people to join our team. We hire across technology, trading, marketing, finance, and operations so we’re sure to have something for you. We value the good things in life, teamwork, boldness and novelty stubby holders.

Xero is beautiful, easy to use online accounting software for small businesses and their advisors. The company has over 300,000 paying customers in more than 100 countries around the world. Xero is listed on the NZX and ASX and was recently ranked No. 1 by Forbes as the World’s Most Innovative Growth Company. Learn more at

MYOB is one of Australia’s largest and most innovative online businesses with over 1,100 employee across Australia and New Zealand. At MYOB we’re dedicated to making it easier to run a great business and we develop industry leading products and platforms. We deliver software and services to more than 1 million businesses in Australia and New Zealand. Our solutions cover accounting, payroll, client management, websites, and much more. We are passionate about applying technology to create a better future for our customers and are looking for people who can make a difference, and enjoy a challenging and rewarding role.

PageUp People is a global talent management software provider passionate about creating cloud-based and mobile-optimised talent technology that people love to use. Our state-of-the-art technology solution unifies the entire employee lifecycle through one single platform – from Recruitment to Performance Management, Learning, Career Planning, Succession Management and Workforce Analytics. We’re helping multinational employers overcome the challenges inherent in managing a global workforce, and all through one, simple system.

Nintex are continually growing and always on the lookout for talented, passionate people who want to work for a company that encourages, supports and rewards you. Our culture embraces integrity, teamwork and innovation. Our work environment inspires your best work. Fresh thinking is not only encouraged, but expected. Innovative ideas, excited conversation and impactful projects are all in a day’s work here.

Davidson Technology (incorporating ITCOM) is a proud sponsor of the 6th Annual ProductCamp Melbourne. Joining other key sponsors MYOB, Nintex, Sportsbet, Xero, Brainmates, Davidson Technology provides support to the talented Digital industry through recruitment of contract and permanent career opportunities. Held at Sportsbet in Melbourne on Saturday 22 August, register for the free event today. Don’t forget to bring your business cards for your chance to win a brand new Apple iWatch in the Davidson Technology Door Prize!

BOOKS: The Practitioner’s Guide to Product Management

Product management is the art, science and skill of bringing a successful product to life. In The Practitioner’s Guide To Product Management, Jock Busuttil looks what product managers do, how the role came to be, how it’s still continuing to evolve, and why it’s such good news that there’s no prescribed route to becoming one.

Busuttil also delves into examples of the good, the bad and the ill-advised products to consider why they succeeded and failed and use them to help you avoid all the common product management pitfalls. The book also examines the fine line between success and failure and reveals nine ways you can increase your product’s chances of success.

If you’re new to product management and wondering what it’s all about or if you’re a product manager shooting for professional success, this book will give you the inside track on starting, developing, and then selling a new product.

About Jock

Jock is a freelance product manager, author and speaker. He founded Product People, a UK product management consultancy that helps companies of all sizes when they need an extra pair of hands. He presented at Product Anonymous in 2014, most recently has been interim head of product at Ministry of Justice Digital in the UK.