Keynotes & Talks

Managing Australia Post

by Guy Inbar

Guy Inbar has over 15 years experience in product development & management. He’s currently Head of Mail Product Management & Innovation within Australia Post’s Letters business.

Guy will share his experience about innovating and managing Australia Post’s letter business.

 

Jobs to be Done

by Marc Galbraith

For our second keynote, Marc Galbraith will talk about ‘Jobs to be Done‘. Marc is a Lead Consultant ThoughtWorks. Marc has been practicing Agile Software development for over the last 10 years. As a coach he has noticed that now we are finally getting good at software, but designing software for great purpose seems to be a gamble. Marc also dips his toe in product management and wants to ask the question if we can make things really well, how can I make use of the talent in the most effective way to delight customers.

What is ‘Jobs to be Done’? Marc puts it:

What if I asked you this question: “What job did you hire that product to do?” Or as Clay Christensen once put it: “Gosh I wonder what job people hire a Milkshake to do for them?”

It’s a strange one which lead me on to a trip to New York. I sat in on a unique workshop and had my mind blown away as I pondered: “What is someone going to stop doing when they start using your product?”

I want to know how to design business models, products and services in smarter way. When you use a product or service it’s solving a problem, how do you describe that problem?

“Jobs to be Done” gives you a way of describing these problems products and services solve. It also helps give fresh perspective on innovation opportunities and see market disruptions just in time.

I would like to share what I’ve learnt and applied so far in this field hope to provoke some of you into investigate this for yourself.

 

Thanks to our sponsors

Brainmates is an Australian team of talented, passionate Product Managers with hands on experience and a strong grounding in Product Management methodology.

The team deliver Product Management consulting, training, interactive workshops, one-on-one Product Management coaching and Product Management resources to a diverse range of industries and organisations.

Product Anonymous is a free monthly meetup in Melbourne for product managers, product marketers and anyone interested in making great products. Follow us on Twitter (@product_anon) or join our Linkedin or Meetup group.

Sensis is Australia’s #1 marketing services company. The Sensis purpose is to engage Australian consumers with businesses and today delivers on that promise through its leading digital consumer businesses (Yellow Pages, White Pages, TrueLocal, Whereis, Skip), search engine marketing and optimisation services, website products, social, data and mapping solutions and through its digital advertising agency, Found. Sensis is also Australia’s largest print directory publisher including the Yellow and White Pages.

Seed Talent is a boutique recruitment firm who specialise in 5 areas: Project Services, Information Management, Digital Technologies, Software Development and QA / Testing.

You know when you are looking for a new job and all you want to do is talk with a professional and trustworthy recruitment consultant?

You know when your phone rings and even though you are happy in your current role, the recruitment consultant sounds credible and professional and you decide to meet to hear what other challenges you could consider?

You know when your team needs an injection of energy and talent but you don’t know what recruitment consultant to contact?

You know everyone has a story about a bad experience they had with a recruitment consultant but a friend says; “I know a good one you should contact”.

That’s us.